1. Why “FOROS Franchising”?
We will help you earn money even during a crisis!
We will let you know secrets of business which have sustained our leading positions for more than 17 years!
We will make your competitors talk about you and your clients prefer You!
We are motivated to make you leaders on the market because we realize you will help us become stronger!
That’s why we will regard you as equal partners…
Buying franchising from “FOROS” is the direct route to success in real estate business. Three of our competitive advantages which distinguish FOROS from the other companies in the field:
- We provide high-quality service and the special attitude towards client is our priority. The thousands of contented clients we treat individually, loyally and attentively help us gain steadily higher and higher market share
- We insist on our employees being competent professionals. Our qualified broker consultants know local market in details and can find and satisfy each client’s needs
- We have created a working technology that has proved to be successful, proceeding from great experience and established traditions. FOROS is one of the first Bulgarian companies, working in real estate business. We have served thousands of clients, solving hundreds of cases which has enabled us to obtain the experience and knowledge how to develop steadily and to become a constructive factor on real estate market.
About FOROS in brief:
FOROS is an active participant in the real estate market in Bulgaria and offers high quality services and consultations in the fields of sale-trade, rents and property management.
FOROS is established in 1993.
FOROS has set up one of the biggest operating networks of offices in Bulgaria.
FOROS is the first private real estate company in Bulgaria, certified for the quality of services by the system ISO 9001:2000.
FOROS is the first Bulgarian company participated in the international exhibition for promoting real estates.
FOROS is the first real estate company which carry out sales via World Wide Web(Internet).
As an exclusive consultant FOROS has prepared a complete concept successfully and finished the first shopping mall in Varna- Pfone Mall and in Plovdiv- Forum Mall; at the moment it develops successfully the concept of entire marketing and completion of the first mall in Rousse – Danube Mall.
FOROS has many certificates as ISO 9001:2000, Superbrands for the most powerful trade mark in the business of real estates, as well many certificates for the quality of accreditation by different institutions from U.S.A., United Kingdom, Netherlands, etc.
FOROS is a member of:
- FIABCI –The International Real Estate Federation
- CEREAN –Central European Real Estate Associations Network
- NAEA (UK) –National Association of Estate Agents(UK)
- BBCC – British Bulgarian Chamber of Commerce
- NAR – National Association of Realtors(USA)
- NSNI– National Association of Real Estate Agents
- VANI– Varna Association of Real Estate Agents
- BAP– Bulgarian Association of Partnership
2. What do we offer
The aim of FOROS FRANCHISING project is to get to 100% of Bulgarian consumers all over the country by imposing a special attitude towards the client, highly qualified education of employees and successfully proved business conception, thus franchisees are being able to generate high profits for its organizations.
We offer you:
- The right to perform your activity under FOROS logo, proclaimed as the most successful trade mark in real estate field according to Superbrands edition, ranking the strongest marks in business
- All the technology and successful know-how, acquired through company’s great experience and collaborative work with the most prominent world consultants from real estate business
- Cooperative venture between offices, working under FOROS trade mark all over the country, client service and deal possibility between cities
- Access to unified national offer database for different types of properties
- Corporative software which ensures the everyday activity of the organization and supports each sector of the company for the most efficient possible work
- Access to rich database for Bulgarian and foreign clients including institutions, big investors and clients, acquired during great experience thanks to recognised image and professionalism
- Access to all Internet sites we advertise in, as well as to the company’s corporative site which will allow you to advertise your offers nationally and worldwide in order to reach a wide range of consumers
- Initial and successive education of staff, worked out by Bulgarian teachers and consultants from the USA and Europe. FOROS has developed a scheme of regular assessment, check-up of knowledge and competence of employees, as well as seminars for skill and qualification improvement which guarantees high efficiency of staff
- Support in operational business, consisting of consultancies (human resources, legal, accounting, PR, analyses and forecasts, efficiency, etc.); methodological support in carrying out the activity with the purpose of achieving higher turnover and market share
- Suggestions for increasing company’s economic efficiency through precise management and new clients attraction
- Successful marketing strategy, active advertising in print and electronic media on regional, national and international level
- Participation in annual company seminars where state of market, difficulties encountered in work and methods of dealing with them are discussed
- Possibility of attendance of national and international conferences, exhibitions, symposiums
- Partner programme with preferential conditions for delivery of goods and services, connected with the activity of the organization
We will be next to you on your way to becoming a leader in real estate business!
Becoming FOROS partners you will preserve your independence at the same time acquiring the overall business conception of an approved trade mark! Join the successful team of FOROS, be part of the strongest brand in real estate business because together we can achieve more!
3. More about franchising
The franchising as a working system represents a kind of specific cooperation between two independent juridical persons. A company of proved trade mark, technology and particular know-how offers to its partners to work together under one and the same name. Franchising is a strategic alliance, a way of pervasion not yet invaded markets which is usually applied by prestigious companies with recognised image. In the contract for franchising the company – trade mark holder (franchisor) which has developed, tried and successfully adopted on the market its business conception, gives under certain conditions its mark and working technology to a local company (franchisee). The object of contract and main asset for the franchisee is the approved mark, the bigger access to clients and successful know-how. The franchisor, however, grants to the other party much more – technical support, staff education, advertising strategies, management conception and other peculiar to the business material and non-material assets. In turn, the franchisee is obliged to stick to the quality standards for products and services provided, assigned by the franchisor and to follow his marketing policy. For decades in the world and already in Bulgaria there has been a tendency of business enlargement in each of its forms – big consortiums for production, chains of petrol stations, hotels, restaurants, boutiques and many others. The client chooses the well-known mark as a guarantee for a certain quality which he is not ready to risk. The separate objects of the franchisor look the same, offer one and the same product or service and attract more and more clients.
In the conception of franchising the idea is implied the cooperation to bring advantages to both parties. Buying franchising means a purchase of a functioning business conception which has proved its profitability. The percentage of failed franchising companies is considerably lower than that of failed separately functioning companies. That is the best way for withstanding in difficult economic conditions. Almost 80% of new companies bankrupt while 96% of franchising succeed. That is because they work with well-developed business conception and the products or services they offer have made a name and reputation of themselves. When buying franchising in fact great experience is purchased, as well as successful working methods and management models. That allows franchising business to be started without any initial experience in a particular field. All the necessary information is provided for successful handling of business – what exactly the product is, at what price, how to serve clients, how to sell product, how and where to advertise and many others.
Without franchising – when founding a company, the entrepreneur should be an expert in all fields – finance, commerce, accountancy, forwarding, marketing and advertising, etc. or to devote years to become one. In franchising all those special activities are supported by the qualified employees of the franchisor. The franchisee concentrates mainly on sales for which he is specially trained by the people who have achieved through the years high sales levels.
Last but not least, it should be mentioned the continuous use of good business practices in the future, achieved by the franchisor in the field research and development, subject of the franchising contract between them. The growth of a chain brings more opportunities for innovations, new products and services, new niche market occupation – something only a strong company can afford. The statistics of IFA (international Franchise Association) shows that profits for the franchisee are realized in much shorter time after commencement of activity than for the usual entrepreneurs who experience that moment in several years.
